“The medium is the message” has never been truer than it is for social media. The natural dynamics of that media, plus the algorithms that are essential to it, encourage social division, what I call digital segregation. And that leads to digital gerrymandering, and the manipulation of us all, of the sort revealed in the must-see documentary, Netflix’ The Great Hack.
It’s also what the analytical results from colleagues of mine (and I) at UCL indicate. But in this new piece on The Startup (a Medium publication), I try to suggest (based on those results) how we might be able to change all that, hopefully in time for 2020 (and maybe even an upcoming UK general election).